Readers know that I like to keep track of voter education commercials and multimedia presentations. I just ran across some new materials being used in Texas, linked off their website, VOTEXAS.org. Go to the website, pick your language, then click on the “Commercials” button to get a sense for how to navigate the site.

The perspective that both the television and radio ads take is interesting: trying to position the new technology and procedures relative to the “old ways of voting”. The radio ad is particularily clever and funny, using cavemen grunting to make the point that voting in Texas is undergoing procedural and technological change. Given that the radio spot is available as an mp3 file, the real election geeks out there will no doubt download this one for their mp3 players!