BUT IS THIS FRAUD? Bogus card sent to South Carolina Republicans raising Mormon

The Associated Press has a story (the link above is to the version from the International Herald Tribune) where

South Carolina Republicans got a bogus holiday greeting card this week, purported to be from White House hopeful Mitt Romney, that cites some controversial passages of the Book of Mormon. “We wish you and your family a happy holiday season and a joyful New Year. The Romney family,” the card says.

One question that the article raises but does not answer is whether this constitutes election fraud (as opposed to some other sort of fraud). Note that the quoted sections do not engage in intimidation (e.g., vote for Romney and you will be fired from your job or harmed) nor does the mailing steal votes or offend voter registration issues.

I bring this up not to minimize the tactic, which is clearly wrong and, as one consultant points out, probably a tactical mistake, but to note that election fraud can be a slippery issue that is very hard to pin down at points. It also raises a question of how we delineate between campaign “frauds”, such as this dirty trick, and what constitutes a fraud on an actual election.