More details on “online” registration study

Yesterday’s posting has generated a lot of email traffic. ┬áMy personal interest in the study was the finding that online, email, or web-based contact and mobilization methods may not always be more efficient for the voter, or result in higher turnout or vote share.

It’s important to clarify, however, that the “online” voter registration materials being tested were a “print and mail” PDF form created by Rock the Vote, not the same thing as the fully online system being implemented by some states.

As far as I can tell, there is no study to date comparing the take up rate of fully online systems vs. paper systems vs. some hybrid, nor how different contact methods may improve take up of each system.